Ep 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEO
Description
Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!
Thank you to our guest, Kelvin Newman:
https://www.linkedin.com/in/kelvinnewman
https://twitter.com/kelvinnewman
This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer
Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28
Resources relevant to this episode:
https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results
https://moz.com/blog/seo-conference-preparation
===TIMESTAMPS===
00:00 Intro
01:20 Story of Brighton SEO inception
03:28 Scaling journey…progress
05:28 What Brighton SEO apart?
06:58 Unexpected challenges
09:08 Covid and going virtual
11:58 New innovations
13:45 Hot Take
14:40 Ad for Moz AI
15:35 Taking Brighton International
18:19 Unique spin on advertising
21:00 Diversity in events and why it is important
23:43 New trends and innovation for Brighton CEO going forward
25:17 Advice for someone attending the first time
25:45 Most reward part of running Brighton SEO.
28:12 Meaningful feedback
29:13 Tiny Pocket Of Joy
31:07 Outro
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